Laundromat Franchise Opportunity
The Laundromat Franchise Building Modern Laundry
Best-in-class franchise laundromats, purpose-built technology, and a network built to wash, dry, fold, and deliver.
BETTER UTILIZATION
Most laundromats are only as good as their walk-in traffic. Not us. Our full-service roots – based around wash-fold, commercial accounts, and pickup & delivery – help you fill your machines with volume that self-serve alone can’t generate.
PURPOSE-BUILT TECHNOLOGY
Our first-party technology drives the business forward. My LaundroLab™ puts every piece of data – consolidated, analyzed, and benchmarked – right at your fingertips. And our pickup & delivery technology makes laundry day easy for you and your team.
WORLD-CLASS TEAM
We’ve built a team of laundromat experts to support you – specialists in real estate, construction, operations, marketing, and technology. From site selection all the way through launch and beyond, our team and resources are unmatched.
Why Laundromats?
Built on Fundamentals, Timed for the Opportunity
Laundry is essential, recession-proof, and underserved by an aging industry that hasn’t modernized. LaundroLab is the laundromat franchise built to take advantage of all three.
Essential Business
DHS designated laundromats critical infrastructure during COVID — one of the few businesses that couldn’t close. Recessions don’t stop dirty laundry, and customers keep showing up.
Clean Laundry Isn’t a Fad
Trends come and go, but laundry doesn’t. Like food and shelter, it’s a basic necessity — recession-proof demand that’s now catching smart investors’ attention.
The Existing Supply Is Aging Out
Most laundromats are 1–2 unit operators with no brand, no reinvestment plan, and no purchasing power.
Tax Advantages
Bonus depreciation and Opportunity Zone overlaps in select markets add up to meaningful savings.
Full Service Is the New Normal
Wash-dry-fold and pickup & delivery aren’t luxuries anymore — they’re expectations. Modern laundromats are becoming full service hubs.
$7B
Annual Laundromat Industry Revenue
30K
Fragmented Laundromats Nationwide
100+
LaundroLab Territories Sold
300+
LaundroLab Territories Available
Full-Service Support
Your Laundry Partners at Every Step
We’re your partners at every step. And, we love laundry! Our team of laundromat experts brings the resources, experience, and technology to support you.
Real Estate & Construction
Qualified sites in your inbox within 24 hours of signing. We connect you with vetted local brokers, negotiate on your behalf using data from 100+ deals (TI allowances, rent abatement, landlord-funded utility work), and run a competitive GC bidding process on every build to keep your construction costs in check.
Operations & Training
LaundroLab 101 kicks things off: hybrid online and in-person training at our Charlotte HQ, followed by multi-day on-site training during your soft opening. But that’s just the start — you’ll get ongoing access to our database of playbooks and best practices, libraries of training guides and resource banks, and continued coaching and store development from a team of laundromat experts.
Marketing
A phased marketing playbook that carries every store from pre-launch through steady-state growth — door hangers, out-of-home signage, PR, event marketing, and paid + organic digital. Includes a campaign effectiveness tracker, promotion retention manager, and a shared marketing asset database, plus grand opening support built around our Free Laundry Day program.
Technology
My LaundroLab: a single dashboard pulling every system into one data warehouse — revenue, machines, marketing, and network benchmarks, all in real time. Whether it’s technology we’ve built in-house or best-in-class vendor tech we’ve integrated into our systems, we’re turning laundry day into a high-tech experience for customers, staff, and owners alike.
Pickup & Delivery Advantage
Exclusive access to 2ULaundry’s pickup & delivery platform — proprietary tech with apps for drivers, folders, and customers. It’s the same infrastructure that lets a laundromat capture wash-dry-fold and commercial account volume most competitors can’t touch, in an additional revenue stream available in select markets.
Franchisee Community
You’re never solving problems alone. Access to LaundroLab’s owner-to-owner communication and sharing platform connects you with peer franchisees to trade insights and best practices. Backed by shared ticketing systems across LaundroLab and vendor teams, plus dedicated vendor support representatives, so questions get timely, informed answers — from your peers and from us.
Franchise Laundromat Journey
Steps to Becoming a Laundropreneur™
A clear, structured path from first conversation to grand opening — we walk alongside you every step of the way.
Intro & Application
We’d love to talk laundry with you! Tell us about yourself and your goals. We’ll walk through your financial fit, your target markets, and what you’re looking for in ownership.
FDD Disclosure
Receive your Franchise Disclosure Document — the legal document covering everything from fees and territory to financial performance and franchisee obligations. Take the time you need; a 14-day review period is built in by design.
Mutual Due Diligence
We evaluate each other. You’ll dig into the opportunity through franchisee conversations and market research, while we assess fit on our end — so you’re not just being vetted, you’re vetting us too.
Executive Call
Get on a call with our leadership team — a chance to get to know each other while diving deep into your questions on the FDD, Item 7 & 19, and the Franchise Agreement, and starting the conversation on territory selection.
Laundry Day
Come to Charlotte, NC to see it for yourself. We split the day between the laundromat and the boardroom — touring stores, getting hands-on, then diving deep with our subject matter experts across every part of the operation.
Become a Laundropreneur™
Once you sign a Franchise Agreement, you’re part of the team — this is where the real work begins. We’ll get you onboarded into our tools and systems and kick off the site selection process.
Common Questions
Franchise Laundromat FAQ
What are the startup costs?
Total estimated initial investment ranges from $1.1M–$1.77M, most of which is driven by construction and equipment costs — the single biggest levers in your total entry price. We offer financing packages through various partners. More detail on Item 7 here.
How do LaundroLab stores perform?
Our top-performing stores post significantly higher revenue than the industry average, backed by real, disclosed numbers — not projections. More detail on Item 19 here.
Who makes a great LaundroLab franchisee?
We look for engaged owners, from experienced multi-unit operators and high-earning professionals to entrepreneurs planning their next chapter. Strong candidates are ready to lead people, engage with their community, and build for the long term. Candidates should also meet our financial qualifications, including $1M minimum net worth and $500K in liquid capital. See the full profile on our Ideal Candidate page.
What kind of coaching and support is provided?
LaundroLab 101 gets you started with hybrid training at our Charlotte HQ, but the support doesn’t stop there. You’ll get ongoing coaching from a dedicated business coach, plus access to our full library of playbooks, training guides, and resource banks as your store grows.
How do I get pickup & delivery, and what’s the connection to 2ULaundry?
2ULaundry is LaundroLab’s parent company and national pickup & delivery partner — not a referral arrangement, but a vertically integrated advantage built from the ground up.
Franchisees get exclusive access to our 2ULaundry marketing engine plus five purpose-built apps covering everything from customer scheduling to driver dispatch, turning idle machine time into a genuine second revenue stream. Learn more about our Pickup & Delivery advantage.
Can I convert my existing laundromat into a LaundroLab?
Yes. Whether through acquisition or converting a store you already own, conversions sign the same Franchise Agreement and get the same technology, delivery access, and support as a ground-up build.
Let’s Build Your Laundromat Business — Together
LaundroLab is helping franchisees build essential, community-driven laundry businesses built to deliver the future of modern laundry.