2016 – Where it all began
As a Delivery Business
In 2016, the team behind LaundroLab founded 2ULaundry in Charlotte, North Carolina — a laundry delivery service built on the idea that picking up, cleaning, and returning laundry could be as easy as ordering a ride. Demand was strong. Customers loved it. But there was a catch: 2ULaundry relied on local laundromats to process orders, and those laundromats couldn’t keep up. Quality was inconsistent. Capacity was limited. The supply side was broken. The solution wasn’t to find better partners — it was to become the partner. The team set out to build the laundromat the industry had never seen.
2018 – Proof of Concept
Building the Blueprint
In 2018, the team opened its first brick-and-mortar retail laundromat as a proof of concept. It wasn’t just a laundromat — it was a testing ground for a completely new model: vertically integrated, tech-enabled, and built to serve both walk-in customers and the delivery business under one roof.
The flagship laundromat dominated its first year and set a new bar for what a laundromat could be. More importantly, it proved the economics: a great laundromat was a great business.
2020 – A Franchise Is Born
LaundroLab: Taking the Model to Scale
In 2020, during the pandemic, the team incubated LaundroLab as a franchise concept — a way to bring the model they’d perfected in Charlotte to communities across the country. In 2021, a second corporate location opened in Charlotte, and the first twelve franchise owners came on board. In 2022, the first three franchise locations opened in Tampa, Charleston, and Charlotte — and the LaundroLab system was officially in motion.
The Journey
A Decade in the Making
From a delivery van in Charlotte to a national franchise brand — here’s how we got here.
2016
2ULaundry Founded
Launched in Charlotte as an asset-light wash-dry-fold delivery service with an ‘Uber-like’ model. Strong demand, low customer acquisition costs, loyal customers.
2018
Flagship Laundromat Opens
First laundromat opens as a proof of concept — demonstrating industry-leading 4-wall economics and best-in-class customer metrics. Plus, a whole lot of delivery laundry business!
2020
LaundroLab Concept Incubated
The franchise concept takes shape during the pandemic. As the team continued to open corporate stores, interest in franchising grew. The team designed a scalable franchise model built around the proven Charlotte locations.
2021
First Franchisees Launch the Brand
The first 12 franchise owners sign on, becoming the founding class of the LaundroLab system.
2022
Franchise Laundromats Open
The first wave of franchise laundromats open their doors in Tampa, Charleston, and Charlotte. As stores launch, LaundroLab partners with esteemed franchise investor Level 5 Capital Partners.
2023–2024
Grow Capacity
LaundroLab opens 19 new franchise laundromat locations across major markets. Acquires The Folde to expand pickup & delivery capabilities as franchise stores begin opening in Texas. Formalizes strategic collaboration with LaundryLux.
2025–Today
Set to Scale
32 stores open across 14 states. 25 franchisees. Hundreds of licenses sold. LaundroLab is the fastest-growing brand in laundromats — and just getting started.
What We Stand For
Creating Opportunities. Enhancing Communities.
We’re on a mission to establish the nation’s best, most reliable laundromat brand through a 5-star customer and franchisee experience.
Accountability
We take responsibility for our work and our actions — from the machines on the floor to the support we give every franchisee.
Community
We are creating a welcoming experience that extends beyond our doors — building places where neighborhoods feel at home.
Excellence
There is quality in everything we do. We set the standard for what a modern laundromat can be, and we hold ourselves to it every day.